Own the system that gets your phone ringing.
A trade-tuned website, Google presence, ads on your own accounts, and a Maverick AI workforce that answers, texts back and books every call — typically live in 14 days, and 100% yours the moment it launches.
Cancel any time and you keep the website, the Google Business Profile and the ad accounts — they're in your name from day one. $2,000 setup, non-refundable once delivered, then $500 a month from launch, cancel online any time.
See what missed calls cost you →
Illustration of the missed-call text-back flow. The wording is written with you during the build and runs under your own business name. Photo: illustrative stock photography, not a Maverick client.
Every trade loses jobs the same way: the phone rings while your hands are full.
Plumbing, electrical, HVAC, roofing, remodeling, landscaping, garage doors and every other licensed trade. One contractor marketing system, tuned to how homeowners in your trade search, call and book.
Illustrative stock photography. These are not Maverick clients.
If you have paid for leads or rented a website, you already know the three problems.
Here is what each one costs you, and what this system does about it.
Local Services Ads and Search run on your own Google accounts, pointing at your own site and your own Google Business Profile. The call comes to you, and only to you. You see every dollar in the account because the account is yours.
The domain, the site, the Google Business Profile and the ad accounts go in your name from day one. Stop the monthly and the domain, the Google Business Profile and the ad accounts stay live in your name; the site files and your contact list are handed over on request, with no transfer fee and no 30-day window.
Maya texts every missed call back within seconds, under your business name, and keeps the conversation going until it is booked or the homeowner says no. On Territory Leader, the top tier, Alex picks up live on ring one instead.
Three tiers. Setup and monthly, both printed here.
Every tier runs on the same Maverick AI workforce and the same typical 14-day build. Higher tiers add live phone answering, content, a bigger website and more channels. Nothing is hidden in the terms, and there is no usage wallet to top up.
Ready to check out? Jump straight to Launchpad · Market Presence · Territory Leader
Why this is more than about $300 a month. Because it is a bigger cheque for a different thing, and you should see the whole of both before you choose. A rented system at about $300 a month is software you log into: the texts, the call minutes and the phone number usually draw down a balance on top of the headline number, the ad management is bought somewhere else, and someone in your shop still has to run the toolbox. Here the number on the card is the number — one flat monthly, the Maverick AI workforce doing the work, and people accountable for what it produces. Ad spend is the only thing outside it, and you pay that to the platforms rather than to us.
Launchpad
- Typically live in 14 days
- Google Business Profile claimed and optimized
- Trade-tuned landing page with licence disclosure built in
- Maya, AI Intake employee — answers web chat instantly and texts back every missed call within seconds All tiers
- A2P 10DLC registration
- Claria, AI Reputation employee — requests a review on every completed job All tiers
- Local Services Ads and Search PPC managed on your own accounts
- Monthly reporting to cost-per-booked-job
Market Presence
- Everything in Launchpad, plus
- Claria monitors and responds to every review Market Presence and up
- Expanded multi-page website with service-area pages
- Meta Ads local awareness campaign
- Maya's follow-up expands to CRM automation, by SMS and email Market Presence and up
- Zaria, AI Content employee — on-brand local SEO content Market Presence and up
Territory Leader
- Everything in Market Presence, plus
- Alex, AI Voice employee — live phone answering on ring one, qualifying and booking, with call-recording disclosure Territory Leader only
- Multi-location and service-area expansion
- Advanced reporting dashboard: traffic, ROAS, revenue
- Dedicated monthly strategy call
- Priority speed-to-lead SLA
- Full-channel PPC: Search, Local Services Ads, Meta
What is not included, on purpose: ad spend. You fund your own Google, Local Services Ads and Meta accounts directly, so you own the account, the history and every dollar in it. Ad budgets vary by trade, market and tier, and the build call sizes yours to your goals. Maverick charges a flat monthly to run the system on top of it — never a percentage of your spend.
The difference is what you still have the day you stop paying.
Plenty of companies will rent a contractor a website and a dashboard for about $300 a month. Read the terms before you sign one. Here is the same six questions asked of both.
A rented system at about $300 a month
Generic example of the rental model, drawn from terms of service these companies publish.- OwnershipThe site sits on their platform under a licence they can revoke. The code, the theme and the templates typically stay with them.
- What the price coversThe headline number rarely covers text messages, call minutes or the phone number. Those draw down a balance that tops itself up.
- Who does the workYou get a login and a toolbox. Someone on your crew still has to run it, or it sits there.
- TimelineWhenever the build queue gets to you.
- When you leaveThe site goes dark. Your contact history may be held for a short window and then deleted. Moving the domain can cost a fee.
- ComplianceMessage registration, consent language and licence disclosure are listed as your responsibility in the fine print.
The Trade Show, built by Maverick
Each of these is written into how the build is run, not a claim about results.- OwnershipThe domain, the website, the Google Business Profile and the ad accounts are in your name from day one. Your contacts export whenever you ask.
- What the price coversOne flat monthly per tier, printed above. No usage wallet, no per-text or per-minute charge, no percentage of ad spend.
- Who does the workFour AI employees and the people who manage them. You approve the wording and the offer; Maverick runs it and reports on it.
- TimelineTypically 14 days from the build call, on a published day-by-day plan.
- When you leaveMonth-to-month, cancel online from the link in your receipt. The domain, the Google Business Profile, the ad accounts and the ad history stay live in your name; the site files and your contacts are handed over on request. No transfer fee, no 30-day data window.
- ComplianceHandled at the system level: licence disclosure on the page, A2P 10DLC registration filed day one under your business name and EIN, analytics and advertising tags that honour Global Privacy Control and Do Not Track, review requests that are never gated or incentivised.
What is yours. What is ours. In writing, on this page.
Yours
Opened in your business name, and still yours the day you stop paying us.- The domain
- The website content and the site files
- The Google Business Profile
- The ad accounts, and the history inside them
- Your CRM contacts and call recordings, exported on request
- The call-tracking number, ported out on request
Ours
Agency IP, licensed to you while you are a client. It is the machinery that runs the crew, and it is not part of the business you keep.- Maverick's prompt library
- The workflow logic behind the AI employees
- The guardrails they are made to run inside
- The page, campaign and follow-up templates
You keep the business. We keep the machinery that runs the crew — and you should know which is which before you buy, not afterwards.
A team, not a toolbox.
Software gives you the ability to text back a missed call. These four do it, every time, without anyone in your shop remembering to.
Maya
Answers web chat instantly and texts back every missed call within seconds, under your business name. From Market Presence up, her follow-up extends into CRM automation by SMS and email.
Every tierClaria
Requests a review on every completed job, not just the ones you expect to go well. From Market Presence up, she also monitors and responds to every review that comes in.
Every tierZaria
Writes on-brand local SEO content for your service-area pages, so the site keeps earning search traffic between ad flights instead of sitting still.
Market Presence and upAlex
Live phone answering on ring one, qualifying the job and booking it on your calendar, with call-recording disclosure at the start of every call.
Territory Leader onlyEvery one of them says it is an AI. Maverick AI is an automated assistant. It discloses that at the start of the conversation, answers honestly if anyone asks, and hands off to a person the moment someone wants one. No persona pretends to be your office manager.
What are the calls you do not answer actually worth?
Move the three inputs to your own numbers. Nothing is sent anywhere and nothing is stored.
Your numbers, your estimate — not a promise of results. It assumes every missed call was a real job you could have won, which is the ceiling, not the average.
That is $10,305 a month going to the next name on the list. Maya texts every missed call back in seconds — Launchpad is $2,000 to build and $500 a month to keep running.
Get Started Now →Typically 14 days, start to live.
The same four steps on every tier. The only thing that changes is how much goes live in step three.
Build Call
Confirm trade, market, tier and licence details. The setup payment starts the build.
Days 1–7 — Foundation
Google Business Profile, listings, landing page, call tracking and speed-to-lead go live. A2P 10DLC registration begins.
Days 8–14 — Paid Channels
Search goes live by day 14, on your own ad accounts, with Meta on Market Presence and above. Local Services Ads go live as soon as Google completes your licence and insurance verification.
From Launch Day — Managed
The monthly fee begins the day your system goes live. Optimization and reporting to cost-per-booked-job, for the tier you chose.
Every number on this page has a name attached to where it came from.
This is a published Local Services Ads benchmark from one agency's own client accounts, not Maverick's results and not a forecast for your market.
Source: SearchLight Digital, Feb 2026 — 888 contractors, $6.72M tracked LSA spend. Figures come from SearchLight's own client accounts (vendor-reported, not independent research); individual results vary by market and season.
Claria never writes a review, never incentivises a selective set of customers to leave one, and never hides a negative review from view. Review requests go to every closed job, not only the ones likely to go five stars. The FTC's Rule on Consumer Reviews and Testimonials (16 CFR Part 465) bans fake reviews and review suppression by threat, intimidation or false accusation, and the FTC has said that asking only your happy customers for reviews could violate the FTC Act. Claria is built to do none of these, and that is the standard applied to every review shown anywhere on this site.
The domain, the Google Business Profile and the ad accounts open in your name on day one — not a licence you rent from Maverick. Cancel the monthly and none of it goes dark; the site files and your contacts are handed over on request.
Built in, not dumped on you in the fine print.
A contractor's licence is the asset. Nothing in this system is allowed to put it at risk, which is why these six are handled at the system level rather than listed as your responsibility. These controls travel with the system nationwide; the licence-disclosure statutes cited below are California's as the applicable example — every state's build is written to that state's own advertising and licensing rules.
Licence disclosure on every page
Your licence number appears in the visible copy of the landing page and the ad units, because Business and Professions Code §7030.5 requires it in every form of advertising — in the ad itself, not only on the page the ad links to. The compliance gate holds the page back from going fully live until the licence number is on it.
A2P 10DLC registered day one
Business text messaging is registered as part of the build, not left for you to work out later. The registration is filed under your business name and your EIN, in the first week, so the text-back can go live as soon as the carriers approve it. Registrations do not transfer between providers — nobody's do — so if you ever leave, we help you re-register with the next one.
Opt-out honoured at the browser level
Advertising and analytics tags honour Global Privacy Control and Do Not Track as an opt-out — a visitor with either signal switched on loads no tags at all. This page ships with every tag switched off until the IDs are added.
AI disclosure on every conversation
Maverick AI is an automated assistant, and it says so at the start of the conversation, answers honestly when asked, and hands off to a person on request. Alex, the live voice employee on Territory Leader only, adds call-recording disclosure at the start of every call.
Review requests never gated, never paid for
Every completed job gets the same request and the same link. No one is screened out for being likely to leave three stars, and no gift card is ever offered for a review.
Advertising language checked before it runs
Ad and page copy is reviewed against California contractor advertising rules before it goes live. §7071.13 makes an advertising reference to the surety bond you carry grounds for licence suspension, so that wording stays off the page — even when it is true of your business. §7027.1 keeps the advertising inside the classifications you actually hold, and the contractor is the advertiser of record either way — which is why every page and ad unit is written from your own licence record.
Before you pay for anything.
What do I actually own?
What happens if I cancel?
Why is the monthly fee mandatory?
Is ad spend included?
How fast is 14 days, really?
Do I need a licence?
Are the AI employees really AI?
Can I switch tiers?
What is the best way for a contractor to get more leads without buying shared leads?
Does this work for plumbers, electricians, HVAC and roofers?
What is missed-call text-back for contractors?
Book your build call.
Twenty minutes, no deck. Bring your trade, your market, your licence status and roughly what you can put behind ads each month, and we will tell you which tier fits and what the first 14 days look like.
- We size the tier to your market, not to the biggest number on the page
- We tell you if a tier above Launchpad would be wasted on your spend level
- We confirm licence classification and what has to be on the page before it can go fully live
- You leave with the 14-day plan, whether or not you buy
Prefer to write? support@maverickoffice.com
Online booking is not switched on for this page yet, so nothing was sent. Email us and we will book your build call by return, usually the same working day.
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